4 Key Points To Branding

Branding takes more than just having a logo and image or even a easy to remember name. It’s a person’s complete experience with the product or service of a business. A brand is a customer's overall perception of a company or product built over time.

Keep these four things in mind as you create your company’s brand:

1) Own the “Significant Thing”: Senator Dole in his bid for the Presidency attempted to be all things to all people, instead of spending his time building a single clear message. Mercedes-Benz owns “Engineering“ in the car industry because they've been focused on that singular message for decades.


2)Consistency is key: By giving a consistent message you will find that customers start to recognize your business. When using logos, taglines, and visual elements, do so in a consistent way. Keep your tone and ad copy fairly consistent as well.Coca-Cola is one of the most known brands around because they have remained consistent for decades. You must be certain that your brochures, website, direct mail, and all the other advertising have the same feeling and message.

3) Be sure that your message is relevant: You must know your audience, know what they care about, and know how to communicate with them. Make sure what you sell is what they need. Remember the conversation should always be about your audience, not about you.

4) Use a strong offer to motivate: You want your audience to remember you, and you want its members to buy from you. You need to move them to action. A strong offer should give them a reason to buy. Make the offer clear and appropriate for your brand.

Every time a customer comes in contact with your brand, they will have either a positive or a negative experience. Those experiences will add to their perception of your brand. Those experiences are recalled later when it’s time to make a purchasing decision. How do you want your brand to be remembered when the time comes for a prospect to buy? You need to start building that positive perception today and do whatever is necessary to maintain it.

Good luck.

5 Simple Reasons Why Article Submission Is the Most Essential Tool For Generating Traffic To Your Website

As you undoubtedly are aware of, getting traffic is very important for your website if you want to successfully earn money online. You can generate traffic to your website using a large array of tools.

Among all the different ways of driving traffic to your website, writing and submitting articles is still the most powerful tool for increasing your web site traffic and skyrocketing your sales and online profits.

So why is writing and submitting articles so powerful in generating traffic to your website?

1. Articles help you become an expert in your niche. By writing high quality and informative articles in your niche, you become an expert. Trust and confidence from your prospects is also built. As an guru, prospects will feel confident to buy from you, and this will explode your sales and online business profits.

2. Articles are an affordable way of increasing traffic to your website. You can create your own articles or you can outsource the article writing, and this does not cost much at all. You can then submit your articles to many directories. There are some tools that you can utilize to automatically submit your articles to many directories, and this boosts the number of links pointing back to your website.

3. Articles are viral and potent in generating traffic to your website. At the bottom of all your articles, you have a resource box housing your website URL. Your articles will be submitted to a great number of directories, websites and e-zines with your website URL. By simply creating articles and submitting articles, you built a powerful viral tool with many websites having your website URL on their sites.

4. Articles bring life long results and will not stop driving traffic to your website for a long time. Unlike other types of advertising that pull in momentary results, articles will continue to bring traffic to your website for a long time. All your articles are archived in article directories, and that means anyone can still find them and come to your website. Your articles can result in thousands of permanent one-way links to your website.

5. Articles will cause search engines to index your website and send traffic to your website. Writing and submitting a great number of articles to article directories is very useful in making your website visible on search engines. By including your keywords in your articles, when people are trying to find information related to your niche and type those keywords, your articles and website will be listed on search engines, therefore making it easy for you to get a large amount of traffic to your website.

Although there are many tools for generating traffic to a website, articles remain the most effective tool that brings life long results.

Tired of all the long hours writing articles? Let us help. Spartan Online Marketing can handle all of your Article Marketing needs.

Utilizing Articles To Make More Money: Using The Yahoo Search Marketing Tools To Find Free Keywords

If you want to skyrocket your sales with articles, you are going to want to find the best keywords to make your niche sites a success. However, many times it is not cheap to make use of paid keyword search tools. Due to this reality, most new marketers may prefer to try and locate their keywords for free. One of the top ways to do this is to use the free Yahoo Search Marketing tools that you can find on their website.

First, go to Yahoo's site and choose Search Marketing under Yahoo Advertising Solutions. Scroll down to and click on Sponsored Search. Here you will find a section that says, “How many searches can your business get?” where you will type in the main keyword of the niche that you have selected. You will be shown a list of words that containing your niche subject in them, and listing how many people searched for that particular word the previous month.

To get a better read on your competition, take each keyword that had a large amount of searches and input it into the Yahoo search engine using parenthesis. This will let you know how many people search for a particular keyword, and how many sites you will be in competition with to get to page one.

I'm sure you can see this will take a lot more time than a paid software program, and it may not give you all of the great ideas that a program might. On the other hand, it will be free and leave you with extra funds for other areas of your online business.

If you are able to do this for free on your own, search engine optimize your site on your own, and create your own content, then the only thing requiring you to spend money on is a website URL and web hosting. This is a great idea for those who have little to no start up cash, a lot of time on their hands, pickup things quickly, and can wait for the sales to start rolling in (which will pretty much be pure profit).

However, if you prefer to take the easy route and purchase a keyword generating software program, you will have no trouble finding many online. Some are preferred over others and have worked efficiently for people to discover valuable keywords for their niche sites.

Need help with generating more website traffic? We can help. Contact Spartan Online Marketing for all of your website design needs.